Helping you plan and sell your property development

When you choose Prospect Estate Agents to plan and sell your development, you choose an expert new homes team who can celebrate your new development like no one else can. Over the past 30 years, we’ve helped hundreds of national and local property developers turn a patch of land into a popular new homes estate with our unique marketing strategies and unparalleled knowledge about new developments in Berkshire, Surrey, and Hampshire.

Whether it is sourcing the land for development, pricing individual plots, providing a gross development value (GDV), or formulating a fool proof marketing campaign, our award-winning New Homes team will be at your disposal from the initial land purchase to the very last plot sale and beyond. This bubbly team will be based on-site to meet potential buyers, share their passion for new builds and show why your development is one to get excited about. With 30 years’ experience, you know that your development is in safe hands.

And it’s not just the New Homes team that are passionate about new developments: our sales teams will also be queueing up to introduce their database of quality buyers to the latest development in the local area. We know how to create a buzz around a new development, building up demand so high that those new units will be flying off the shelves!

We do this by creating a bespoke marketing strategy for each and every development. Using our exclusive software, we can personalise print materials, digital images and even videos of your new builds so that every prospective buyer receives marketing materials that are personal to them. This, together with on-site billboard marketing, exclusive updates, social media teasers and open houses, is what builds up the hype that your development deserves – and in doing so, increases its GDV.

If you’re ready to take advantage of our experienced New Homes team and exclusive avant-garde marketing strategies, call us on 0118 979 7775 or fill in the form below to find out more about the services we can offer you and your new property development.

In the meantime, scroll down to see our new homes ‘seven steps to success’ strategy!

Contact our New Homes team

Not just any estate agent

All estate agents are the same right? Wrong. We’re different, we like to buck the trend and lead the way in estate agency.

What really makes us different though is our passion. We genuinely care about helping the developers we work with and ensuring their property development is a success.

You’ll have a specialist new homes team at your disposal. Using their wealth of experience and local knowledge, they’ll give you all the advice you need before, during, and after your build. Working alongside our in-house marketing team, they’ll also create you a dynamic marketing strategy that’ll ensure your development has the right exposure both online, offline, and through all social media.

Our sales negotiators across our 10 offices will also be working for you. Highly incentivised, there is a healthy competitive nature amongst our offices and individual staff – driving them to book more viewings and reserve more plots.

Activity is driven through the bespoke marketing plan that will include pre-qualified viewings, virtual viewings, video tours and much more to maximise the GDV on your development.

We will report to you weekly with activity reports and provide monthly overviews including a detailed breakdown of all marketing and highlighting any action required moving forward.

However you would like us to get involved, we’re here to help you make your development a success.

We have worked with a number of partners over the years

Millgate Homes Logo
Shanly Homes Logo
Taylor Wimpey Homes Logo
Bellway Homes Logo

Customised, personalised marketing

Marketing is another huge passion of ours, which is why we spent years investing in and creating an unparalleled intuitive marketing software. This marketing software is unique to us and allows us to create personalised and targeted marketing like no other agent. As we’ve created this software (well, us and some leading tech, data and print companies) we can pretty much do what we want! We have already created some extraordinary marketing strategies that are perfectly customised in language, imagery and placement to your perfect buyer demographic. Video marketing is a huge element of our marketing strategy. With our new software, we can personalise every video to every potential buyer. Personalised videos of your show home that show a ‘welcome to your new home’ card with your viewers name on it on the kitchen side is just one example of the next level video marketing we can offer. Alongside our videos, we will create personalised digital and print media as part of our HTML, social and direct mail campaigns.

Social media is an extraordinary marketing tool, when used correctly. With a range of expertly created adverts of your development, these platforms enable us to connect with thousands of potential buyers daily. Paired with our specialist PPC strategy, we will continue to serve your buyers beautiful, click worthy ads of your development as they continue to browse the web.

The data available on these platforms coupled with the smart integrated data element of our new system enables us to market your development like no other agency.

The tracking side of our software is also just as impressive. We are able to identify exactly which piece of marketing buyers are responding to, at what times and in what manner. This means we can adapt our marketing strategy quickly to ensure maximum interaction.

To say we’re proud of this holistic software we’ve helped create is an understatement. The power behind it is outstanding and the results even more so!

Development marketing in 7 simple steps

  • 1

    Site branding during build, including hoarding and stack boards.

    Coming soon teaser campaign across social media and email.

    Development microsite created on website.

  • 2

    Show home set up and professional photography and videos taken.

    Creation of development brochures and digital guides.

    Targeted print, digital and social marketing campaign.

  • 3

    Launch day build up and event.

    Targeted print, digital and social marketing campaign.

    Individual units go live on all portals and development microsite on

  • 4

    Weekly collated feedback, viewing summary, market research and review and bi-weekly sales meeting between property developer and sales manager.

  • 5

    Offer chains verified and finances pre-qualified by our approved IFA. All buyers advised to use our recommended IFA and solicitors, allowing complete control of the whole site to get around any “over exposure” lending limits or lending limitations.

    Reservation fees and forms taken on your behalf, all sales letters including CML’s issued.

    Sales chased to ensure 28 day deadlines are met without delay – updates to you weekly and discussed fortnightly.

    Targeted print, digital and social marketing campaign on percentage sold.

  • 6

    Completion handover agreed and a home demonstration organised.

  • 7

    Time to find you a new site as we’ve nearly sold out of this one!

On-site marketing

From day one of the build, you want to start piquing interest. On-site marketing is a great tool to get a buzz about your development from the day the spades go in the ground.

Our design team have over 25 years’ experience creating new home advertising and will create and install all external development signage for you.

Once the build is underway and we start inviting buyers down, first impressions count. Our on-site sales and marketing team are bubbly, welcoming and knowledgeable – everything you need.

They can man your site office and ensure buyers are welcomed and shown around, with all questions answered and reservations taken there and then. They’ll also be able to follow up buyers who were unable to reserve straight away and those that have responded to any site marketing. From pricing your site at the initial planning stage to the home demonstration on completion, we can provide every service required.

We're proudly rated excellent by our clients on TrustPilot

'Prospect' has recently helped me with selling my flat although my property was not the easiest to sell. 'Prospect' is represented by a team of enthusiastic, hardworking, professional, hardworking people who don't easily give up. I definitely recommend 'Prospect'.
- Katarzyna.

I moved to Prospect from another Agency last year after a complete refurbishment of my flat ready to let and I am so glad I made the move! I am particularly impressed with Agnese and the way she is managing my property, very efficient, always cheerful and very helpful.
- Melanie.

Prospect Estate Agency is committed to conduct our operations in a fully compliant manner. We fully support and adhere to all regulations covering the industry including The Estate Agency Act 1979, Competition Act 1998, The Consumers, Estate Agents and Redress Act 2007, Consumer Protection Regulations 2008, Sanctions and Anti-Money Laundering Act 2018, GDPR Act 2018, UK Competition Law, The Property Ombudsman Code of Practice and ARLA & Propertymark Protection.

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