Over the past 30 years, we’ve helped and worked with hundreds of developers through the property development process.
From sourcing land, answering questions about demand and buyer expectations, pricing individual plots and providing a gross development value (GDV) to interior design input, full marketing strategies and of course, actually selling the homes (off plan or completed build), we’ve helped national and local property developers with it all.
Discover more about our specialist Developer services below or by calling 0118 979 7775.
All estate agents are the same right? Wrong. We’re different, we like to buck the trend and lead the way in estate agency. We were the first to introduce colour photos locally, the first to introduce video tour marketing, the first to use VR and the first to introduce iPads to our agency.
What really makes us different though is our passion. We genuinely care about helping the developers we work with and ensuring their property development is a success.
You’ll have a specialist new homes team at your disposal. Using their wealth of experience and local knowledge, they’ll give you all the advice you need before, during, and after your build. Working alongside our in-house marketing team, they’ll also create you a dynamic marketing strategy that’ll ensure your development has the right exposure both online, offline, and through all social media.
Our sales negotiators across our 10 offices will also be working for you. Highly incentivised, there is a healthy competitive nature amongst our offices and individual staff – driving them to book more viewings and reserve more plots.
Activity is driven through the bespoke marketing plan that will include pre-qualified viewings, virtual viewings, video tours and much more to maximise the GDV on your development.
We will report to you weekly with activity reports and provide monthly overviews including a detailed breakdown of all marketing and highlighting any action required moving forward.
However you would like us to get involved, we’re here to help you make your development a success.
Marketing is another huge passion of ours, which is why we spent years investing in and creating an unparalleled intuitive marketing software. This marketing software is unique to us and allows us to create personalised and targeted marketing like no other agent. As we’ve created this software (well, us and some leading tech, data and print companies) we can pretty much do what we want! We have already created some extraordinary marketing strategies that are perfectly customised in language, imagery and placement to your perfect buyer demographic. Video marketing is a huge element of our marketing strategy. With our new software, we can personalise every video to every potential buyer. Personalised videos of your show home that show a ‘welcome to your new home’ card with your viewers name on it on the kitchen side is just one example of the next level video marketing we can offer. Alongside our videos, we will create personalised digital and print media as part of our HTML, social and direct mail campaigns.
Social media is an extraordinary marketing tool, when used correctly. With a range of expertly created adverts of your development, these platforms enable us to connect with thousands of potential buyers daily. Paired with our specialist PPC strategy, we will continue to serve your buyers beautiful, click worthy ads of your development as they continue to browse the web.
The data available on these platforms coupled with the smart integrated data element of our new system enables us to market your development like no other agency.
The tracking side of our software is also just as impressive. We are able to identify exactly which piece of marketing buyers are responding to, at what times and in what manner. This means we can adapt our marketing strategy quickly to ensure maximum interaction.
To say we’re proud of this holistic software we’ve helped create is an understatement. The power behind it is outstanding and the results even more so!
Site branding during build, including hoarding and stack boards
Coming soon teaser campaign
Show home set up and professional photography and videos
Creation of development brochures and digital guides
Targeted print, digital and social marketing campaign
Launch day build up and event
Targeted print, digital and social marketing campaign
Live on all portals and development microsite on prospect.co.uk
Client follow up
Weekly collated feedback, viewing summary, market research and bi-weekly sales meeting between you and your Sales Manager
Offers – chains verified, finances pre-qualified by our approved IFA. Advise all buyers to use recommended IFA and solicitors, allowing complete control of the whole site and to get around any “over exposure” lending limits or lending limitations.
Reservation fees and forms taken on your behalf, all sales letters including CML’s issued.
Sales chased to ensure 28 day deadlines are met without delay – updates to you weekly, and discussed fortnightly
Targeted print, digital and social % sold marketing campaign
Completion handover agreed and a home demonstration organised.
Time to find you a new site as we’ve nearly sold out of this one!
From day one of the build, you want to start piquing interest. On-site marketing is a great tool to get a buzz about your development from the day the spades go in the ground.
Our design team have over 25 years’ experience creating new home advertising and will create and install all external development signage for you.
Once the build is underway and we start inviting buyers down, first impressions count. Our on-site sales and marketing team are bubbly, welcoming and knowledgeable – everything you need.
They can man your site office and ensure buyers are welcomed and shown around, with all questions answered and reservations taken there and then. They’ll also be able to follow up buyers who were unable to reserve straight away and those that have responded to any site marketing. From pricing your site at the initial planning stage to the home demonstration on completion, we can provide every service required.
We have just finished a small gated development of four houses at Winkfield near Bracknell, and once again we were happy to instruct Prospects new homes to handle the sales. The team did a great job as usual, and we agreed sales within a few weeks. We were well informed and updated throughout the process..
- Patrick Bancroft
MD at Bancroft developments.
Since 1990, our ethos has always been to surpass customer expectations, be at the forefront of technology and truly celebrate property.
These values, as recognised in multiple industry awards and by thousands of happy home movers, are fundamental in everything we do. They’re why, for clients and our people, Prospect is the property agency of choice.