Cookie policy.

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Prospect Estate Agency's cookie policy.

Last updated: 19th January 2026.

This website www.prospect.co.uk (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you press the Accept all cookies button on Our Cookie pop-up OR when you have selected your preferred Cookie options in Our Cookie pop-up and pressed the confirm my choices button. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

1.1 In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

  • “Cookie” - means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
  • “Cookie Law” - means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and, where applicable, the UK GDPR;
  • “personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the UK GDPR and the Data Protection Act 2018 (the “Data Protection Legislation”); and
  • “We/Us/Our” means Prospect Holdings (Reading) Limited , a limited company registered in England and Wales under company number 07005392, whose registered address is 70 St. Mary Axe, London, England, EC3A 8BE.

2. Information About Us

2.1 Our Site is owned and operated by Prospect Holdings (Reading) Limited , a limited company registered in England under company number 07005392, whose registered address is 70 St. Mary Axe, London, England, EC3A 8BE.

2.2 Our VAT number is GB980730607.

2.3 Our Data Protection Officer is Joanne Timberlake, and can be contacted by email at [email protected], by telephone on 0118 402 2585, or by post at 24 King Street, Reading, Berkshire. RG1 2HE.

3. How Does Our Site Use Cookies?

3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

3.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for user behavior and website performance. For more details, please refer to section 4 below.

3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

  • 3.3.1 Strictly Necessary Cookies - A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
  • 3.3.2 Analytics Cookies - It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
  • 3.3.3 Functionality Cookies - Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
  • 3.3.4 Targeting Cookies - It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
  • 3.3.5 Third Party Cookies - Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).
  • 3.3.6 Persistent Cookies - Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
  • 3.3.7 Session Cookies - Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4 Cookies on Our Site are not permanent and will expire as indicated in the table below.

3.5 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

3.6 For more specific details of the Cookies that We use, please refer to the table below.

4. What Cookies Does Our Site Use?

4.1 The following first party Cookies may be placed on your computer or device:

Name of Cookie
Purpose & Type
Provider
Strictly Necessary
_dc_gtm_UA-xxxxxxxx
Used by Google Tag Manager to manage the loading and operation of scripts on the website. This cookie helps ensure that essential website functionality operates correctly. The unique identifier at the end of the cookie name relates to the associated analytics configuration.
prospect.co.uk
Yes
_ga
Used by Google Analytics to distinguish unique users by assigning a randomly generated identifier. This cookie helps us understand how visitors use the website by collecting information about visits, sessions, and traffic sources. The data is used to compile statistical reports to improve website performance.
prospect.co.uk
No
_gclxxxx
This cookie is set by Google Analytics and is used to store and track conversions.Google conversion tracking cookie
prospect.co.uk
No
_uetvid
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
prospect.co.uk
No
_clsk
Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording.
prospect.co.uk
No
_gid
Used by Google Analytics to store and update a unique identifier for each page visited. This cookie helps us understand how visitors interact with the website by collecting information about page views and usage patterns, which is used to improve website performance.
prospect.co.uk
No
_clck
This cookie is related to Microsoft Clarity analytics service. It is used to collect information about how visitors interact with the website, which helps in creating reports and improving the site.
prospect.co.uk
No
_ga_xxxxxxxxxx
Used by Google Analytics to identify and track an individual session with your device.
prospect.co.uk
No
_fbp
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
prospect.co.uk
No
_gat_gtag_UA_nnnnnnnn_n
Google Analytics
prospect.co.uk
No
_uetsid
This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
prospect.co.uk
No

4.2 The following third party Cookies may be placed on your computer or device:

Name of Cookie
Purpose & Type
Provider
Strictly Necessary
MR
This domain is associated with Microsoft Clarity, a web analytics product that provides insights on user behavior and website performance.
clarity.ms
No
SM
This domain is associated with Microsoft Clarity, a web analytics product that provides insights on user behavior and website performance.
clarity.ms
No
ANONCHK
This domain is associated with Microsoft Clarity, a web analytics product that provides insights on user behavior and website performance.
clarity.ms
No
MUID
This domain is associated with Microsoft Clarity, a web analytics service that provides insights into user behavior on websites.
clarity.ms
No
_clsk
This domain is associated with Microsoft Clarity, a web analytics service that provides insights into user behavior on websites.
clarity.ms
No
CLID
This domain is associated with Microsoft Clarity, a web analytics service that provides insights into user behavior on websites.
clarity.ms
No
MUID
This domain is owned by Microsoft - it is the site for the search engine Bing.
bing.com
No
MR
This domain is owned by Microsoft - it is the site for the search engine Bing.
bing.com
No
MSPTC
This domain is owned by Microsoft - it is the site for the search engine Bing.
bing.com
No
SRM_B
This domain is owned by Microsoft - it is the site for the search engine Bing.
bing.com
No
MSPTC
This domain is owned by Microsoft - it is the site for the search engine Bing.
bing.com
No

4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

4.4 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

5. Consent and Control

5.1 Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use. You can return to your Cookie preferences to review and/or change them at any time by clicking the cookie icon in the corner of your screen.

5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:

  • 5.3.1 Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
  • 5.3.2 Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
  • 5.3.3 Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
  • 5.3.4 Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
  • 5.3.5 Safari (iOS): https://support.apple.com/en-gb/HT201265
  • 5.3.6 Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
  • 5.3.7 Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)

6. Changes to this Cookie Policy

6.1 We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. Further Information

7.1 If you would like to know more about how We use Cookies, please contact Us at [email protected], by telephone on 0118 402 2585, or by post at 24 King Street, Reading, Berkshire. RG1 2HE.

7.2 For more information about privacy and data protection, please visit the following:

The Property Ombudsman logo
The Trading Standards approved code logo
Propertymark logo
Propertymark logo
The Tenancy Deposit Scheme logo